About Us

From Dad Bod to Bold.

The Underwear Men was born from a simple, slightly awkward truth: a group of married best friends realized their underwear game was... well, tired. Saggy, faded, and far from inspiring. We were out here keeping the romance alive with 7-year-old boxers and "laundry day" briefs. Not sexy.

So one night—over wings and way too many dad jokes—we made a pact: spice things up. We each started trying bold, fun, and better-fitting underwear. Bright colors. Sleek fabrics. Even a little mesh (don’t judge).

The result? Let’s just say our wives noticed. A lot.

That little experiment turned into a mission. If new underwear made us feel confident, fresh, and lowkey hot again, why not help every guy experience that?

So we started The Underwear Men — for every man ready to upgrade his drawer and maybe his love life.

Whether you're married, dating, or just trying to impress yourself in the mirror, we’ve got the perfect pair for you. From everyday comfort to athletic fits, trend-forward styles to luxe collections, even curated gift packs — we carry underwear that says, “I still got it.”

Because you do.

Welcome to the brand new you.
Start from the bottom — literally.